MSc Strategic Digital Marketing

About MSc Strategic Digital Marketing

This master’s degree prepares marketing professionals and aspiring leaders for the digital future. You’ll develop expertise in big data analytics, user experience (UX), Martech, AI-driven strategies, and digital brand management.

Quick Facts
Delivery Mode
Online + Campus
Duration
Full-time: 1 year, Part-time: 1+ years
Course Overview

The curriculum is designed around a 'study anywhere' model—whether you’re juggling work, travel, or other commitments, you can access top-tier marketing education through flexible online or blended formats. The course features dual accreditation from the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), ensuring your learning matches real-world standards. Through live client briefs and hands-on assignments, you’ll sharpen your practical skills in tools like Google Ads, social media planning, and campaign analytics.

Modules
Modules
  • Digital Marketing Environment
  • Building and Managing Digital Brands
  • Contemporary Marketing Communications Planning
  • Big Data, Analytics, and Martech
  • Managing Customer & User Experience
  • Social Media Marketing
  • Digital Transformation Project (Capstone Project, 60 credits)
Entry Requirements
  • A UK Bachelor’s degree (minimum 2:2) or equivalent; professional experience can be considered in lieu of formal qualifications
  • International applicants: IELTS 6.5 overall (no less than 6.0 in any section) for online study; lower English requirements apply for blended mode
  • Arden supports flexible pathways and values relevant work experience alongside academic credentials
Careers

Tailored for modern marketing careers, this programme develops expertise in digital strategy, branding, and analytics—skills in high demand across industries like tech, FMCG, healthcare, and non-profits. You’ll graduate with a strong toolkit and credentialed qualifications to stand out in marketing leadership roles.

Career Routes
Marketing Director
Digital Marketing Manager
Senior Marketing Executive / Analyst
Head of Sales and Marketing
Email Marketing Specialist
Social Media Planner / Manager
Brand / Product Manager
UX Designer
Video Content Developer
Business Owner / Entrepreneur
Additional Information

The course also provides potential progression to advanced study such as DBA or PhD, or advancement within strategic digital marketing and industry leadership.

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