Business Management (Marketing) (Top-Up)
About Business Management (Marketing) (Top-Up)
This top-up degree is tailored for students who already hold an HND or equivalent Level-5 qualification in business (or related field) and want to elevate to a full honours degree with a marketing focus.
Quick Facts
Course Overview
The course blends traditional marketing knowledge with digital marketing skills and prepares you for contemporary marketing roles. You will study modules covering global marketing, digital strategy, innovation, governance, ethics, and entrepreneurship. Throughout the course, you’ll apply learning in real-world contexts using business simulation software—to practice decisions in marketing, product, operations, finances, and team management. The course also provides access to Arden’s Enterprise Incubator and mentorship opportunities so you can build practical skills and industry-relevant experience while studying.
Modules
- Business Transformation
- Entrepreneurship & Innovation
- Corporate Governance, Law & Ethics
- Independent Study
- Global Marketing
- Marketing & Digital Strategy
Careers
Graduates leave with a strong combination of digital marketing savvy, strategic thinking, and hands-on exposure through simulation tools. You’ll develop skills in campaign planning, brand management, and ethical practice—prepared for modern business challenges.
Career Routes
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