Fashion Management & Marketing
About Fashion Management & Marketing
This course is designed for students who want to combine a passion for fashion with business strategy, marketing, and brand development. It offers an in-depth understanding of how fashion brands are created, managed, and promoted in today’s global marketplace.
Quick Facts
Course Overview
You will study consumer behaviour, trend forecasting, retail management, digital marketing, and the impact of sustainability on fashion businesses. Through live projects, case studies, and industry collaborations, you will gain valuable practical skills alongside theoretical knowledge. The programme also places strong emphasis on communication, creative thinking, and strategic decision-making—skills that are essential for success in the competitive fashion industry.
Modules
- Introduction to Business and Marketing
- Communication Skills
- Research Methods
- Professional Development
- Principles of Marketing
- Introduction to Fashion Business
- Consumer Behaviour
- Digital Marketing Fundamentals
- Academic and Professional Skills
- Fashion Brand Management
- Retail Management and Merchandising
- Sustainable Fashion Business
- Marketing Communications
- Data Analysis for Fashion
- Strategic Fashion Marketing
- Global Fashion Supply Chain
- Fashion Entrepreneurship
- Undergraduate Major Project (industry-based or independent study)
Careers
Graduates of this course are equipped with the skills to work across a wide range of roles in the fashion and retail sectors. You will learn how to develop and execute marketing strategies, manage brand identities, oversee retail operations, and adapt to evolving consumer demands. The course provides a strong foundation in both the creative and commercial sides of fashion, ensuring you can work effectively with designers, buyers, marketers, and business leaders. Career opportunities exist with high street brands, luxury labels, fashion marketing agencies, online retailers, and emerging independent brands. You will also have the skills to start your own fashion-related business or consultancy.
Career Routes
Additional Information
Graduates can also progress to postgraduate study, including MSc in Marketing, Fashion Management, or related business disciplines.
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