BSc (Hons) Digital Marketing and Management
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BSc (Hons) Digital Marketing and Management
This programme is crafted to develop future-focused marketing leaders who can thrive in a fast-moving digital environment. You’ll gain a solid grounding in both marketing theory and business fundamentals—things like finance, human resource management, and sustainability—while specialising in digital areas such as social media, content marketing, AI tools, digital campaign planning, analytics, compliance, and understanding online audiences.
You’ll get hands-on experience in modules like “Digital Communications, Social Media & Content Marketing”, “AI Marketing, Data Analytics & CRM”, and “Digital Campaigns”. The course culminates in a major project where you will demonstrate leadership in practice—designing and executing a digital campaign and/or strategic business plan. The learning style combines lectures, case studies, group work, guest lectures from industry, and assessments that mirror what happens in real businesses (reports, campaign plans, presentations, projects).
Academic Journey
Duration:3 years full-time, or 4 years with a Foundation year
Start Dates: September, January, May
Inside the Learning Segments
Foundation Year (if taken
- Critical Thinking Skills
- Data Skills
- Professional Development Skills
- Research Skills
Year 1
- Academic & Professional Skills
- Sustainable Business in the Contemporary Environment
- Marketing & the Digital Context
- Business Finance
Year 2
- Managing Human Resources
- Sustainability in Career Development
- Digital Regulation and Compliance
- Digital Communications, Social Media & Content Marketing
- AI Marketing, Data Analytics & CRM
Year 3
- Executing Business Strategy
- Understanding Digital Audiences & Consumer Behaviour
- Digital Campaigns
- Undergraduate Major Project (Leadership in Practice)
~96 UCAS points (e.g. 3 A-Levels or equivalent), plus GCSEs including English & Maths. If English isn’t your first language, proof like IELTS ~6.0 usually required
Discover Your Career Direction
Graduates leave with a blended set of digital marketing expertise and business management skills. You’ll be prepared to work in areas that demand creativity, data literacy, strategy, and ethical awareness. The course supports employability through practical assessments, real-world project work, and exposure to guest speakers and industry insights.
Career routes
Graduates often pursue roles such as:
- Digital Marketing Executive / Officer
- Social Media Manager
- Content Marketing Specialist
- Digital Campaign Manager
- Digital Analytics / CRM Specialist
- Brand Manager with Digital Focus
- Digital Strategy Lead
This course also opens pathways to postgraduate study (e.g. MSc Marketing or MBA) or specialist roles in marketing technology, digital branding, and e-commerce.
Interested in this course?
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