BSc (Hons) Digital Marketing
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BSc (Hons) Digital Marketing
This programme is made for students who want to build a solid foundation in digital marketing before progressing to honours level. It begins with a foundation year covering business fundamentals and academic skills, then moves into core digital marketing topics. You’ll learn the tools and techniques that businesses need today—social media strategy, SEO, brand and content development, UX/CX design, analytics and campaign planning.
The course emphasizes hands-on work: you’ll create real campaigns, build content, work with internships (Level 5) and use simulation tools. Assessments are practical: portfolio pieces, pitches, strategy plans, content creation, and analytical tasks. You’ll also benefit from industry-aligned accreditations and resources like digital labs, branded software tools, and access to expert practitioners.
Academic Journey
Duration: 4 years (including foundation year)
Accreditation / Memberships in progress / available: Digital Marketing Institute, Chartered Institute of Marketing, UX Design Institute etc.
Inside the Learning Segments
Foundation Year
- Preparing for University Success
- Exploring the Business Environment
- Advancing your Academic Skills
- Becoming an Effective Leader
- Planning for Your Future Success
- Investigation & Innovation Project
Level 4
- Understanding Digital Marketing
- Content Production
- Audience Fundamentals
- Managing Social Media
- Building Digital Platforms
- Resource Management
Level 5
- Digital Advertising
- Search Engine Optimisation and Copywriting
- User Experience Design
- Digital Marketing Campaigns
- Research for Digital Marketing
- Digital Internship
Level 6
- Digital Marketing Analytics
- Global Brand Management
- Digital Marketing Strategy
- Strategic Customer Experience Design
- Digital Public Relations
- Digital Marketing Showcase
Discover Your Career Direction
This degree equips you with the latest digital marketing skills: strategy, content, analytics, campaign planning, brand building, UX/CX, SEO etc. You’ll graduate with a strong portfolio demonstrating both creative and technical capability. The foundation year also ensures you have a good grounding in business and academic skills, which employers value.
Career routes
Graduates often pursue roles such as:
- Digital Marketing Analyst
- Digital Marketing Manager
- Social Media Manager
- Content Strategist
- Copywriter
- UX/CX Specialist
- SEO Specialist
- Email Marketing Specialist
- PPC Manager
If desired, graduates can also move into specialised master’s programmes, leadership roles, or industry certifications in digital marketing.
Interested in this course?
We’re here to help you take the next step in your educational journey. Contact us for more information or to apply for this course.