Britain’s tourism sector is an economic powerhouse. Generating £106 billion a year, employing over 2 million people, supporting thousands of businesses, and making up over 80% of the UK’s total visitor economy, the UK’s tourism sector is a vital part of the UK and global economy. Tourism is recognised as a leading sector in the UK government’s future economic planning. Along with the national tourism agency ‘Visit Britain/Visit England,’ they are building a significant and longlasting strategy to drive economic growth, focusing on increasing productivity through developing skills, career paths, and building seasonality. Tourism is, therefore, driving continual demand for specialist graduates who not only understand both the theories of business and tourism management but are also equipped with practical experience. This course has been developed to give students the key business skills needed for a successful career in this sector. There is a particular focus on the current challenges facing the tourism industry. These include sustainability, global issues, ethical tourism, diverse competition, and crisis management. Designed to unlock your potential by enhancing both your commercial awareness and specialist subject knowledge, this course is a perfect entrance into this exciting, important, and growing industry.