BSc (Hons) Business and Marketing
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BSc (Hons) Business and Marketing
This degree builds a strong foundation in both business and marketing, preparing you to operate confidently in today’s fast-paced market environment. You will explore how businesses make strategic decisions, use data insight to understand consumers, and communicate through marketing channels—both digital and traditional. The programme emphasises not just theoretical understanding but practical skills through project work, case studies, and exposure to industry trends.
You’ll also learn about the broader context in which marketing functions: ethics, sustainability, and the impact of technological change. Throughout your studies you develop skills in creativity, communication, leadership, and problem-solving, all of which are essential for working in business settings where marketing plays a central role in driving growth and customer engagement.
Academic Journey
Duration: 3 years (full-time) or 4 years including a foundation year
Inside the Learning Segments
Foundation Year (if applicable)
- Communication Skills
- Data Skills
- Professional Development Skills
- Research Skills
Year 1
- Academic & Professional Skills
- Business Finance
- Economics for Business
- Business Environment
Year 2
- Managing Human Resources
- Principles & Practice of Marketing
- Legal Aspects of Business
- Marketing Communications
Year 3
- Consumer Behaviour
- Business Strategy
- Digital Marketing
- Undergraduate Major Project
104 UCAS points for the 3-year route; 48 UCAS points for the foundation year route. Must also have five GCSEs including English and Maths. International students require English proficiency (e.g. IELTS 6.0)
Discover Your Career Direction
As a graduate, you’ll be equipped with both marketing-specific knowledge and broad business skills. The practical and analytic experience you gain will help you move into roles where you plan marketing campaigns, support brand growth, analyse markets, or drive customer engagement. You’ll also be ready to adapt to changes in business models driven by technology.
Career routes
Graduates often pursue roles such as:
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Market Research Analyst
- Social Media Manager
- Sales Manager
- Content Marketing Strategist
- Public Relations Officer
- Business Consultant
Interested in this course?
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