BA (Hons) Music Business Management

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BA (Hons) Music Business Management

This degree is for students who want to combine music industry know-how with strong business skills. You’ll learn the modern realities of the music business—how streaming works, how to use data and analytics, how to market artists online, brand development, growth hacking, and social media strategy.

The programme emphasizes practical, real-world experience. In Year 3, you’ll take on entrepreneurial or project-based modules and have opportunities for work placements or live industry-type projects. You’ll gain skills that music businesses need now: rights & royalties, artist branding, touring & ticketing, digital trends, growth hacking, plus understanding international exploitation/licensing.

Academic Journey

Duration: 3 years (or 4 years if doing the Foundation)

Inside the Learning Segments

  • Music Industry Landscape
  • History of Popular Music – Context and Culture
  • Digital Trends
  • The Streaming Economy
  • Music Industry News
  • Rights and Royalties
  • Event Management & Promotion
  • Entertainment Law & Litigation
  • Artist Branding & Audience Development
  • Online Exploitation & Royalty Collection
  • International Exploitation & Royalty Collection
  • Ticketing & Touring
  • Growth Hacking
  • Entertainment Science
  • Artist Management Project
  • Data Insights & Communication
  • Business Project
  • 96 UCAS points minimum from Level 3 qualifications; must include at least one subject from Music Technology, Business Studies/Economics, Media Studies, or English Language
  • 4 GCSEs including Maths and English (Grade C/4 or equivalent)
  • Interview required
  • For those without formal qualifications, demonstrable experience in the music industry may count

Discover Your Career Direction

Graduates are equipped to enter and progress in the music industry and allied sectors, especially where the digital world, business strategy, and creative expression meet. You’ll develop skills useful for managing artists, working with labels, promotions, rights management, and modern marketing in music.

Career routes
Graduates often pursue roles such as:

Interested in this course?

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