BA (Hons) Fashion Management & Marketing
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BA (Hons) Fashion Management & Marketing in the UK
This course focuses on the business and marketing aspects of the fashion industry, equipping students with skills in brand management, consumer behaviour, retail strategy, and digital marketing. It covers key topics such as fashion supply chains, trend analysis, marketing communications, and sustainability in fashion business. Students gain practical experience through projects, case studies, and industry placements, preparing them for roles that blend creativity with strategic business thinking in the fast-paced global fashion market.
Academic Journey
Duration: 3 Years (Full-time) or 4 Years with Foundation
Optional Placement Year Available
Inside the Learning Segments
Foundation Year
- Introduction to Business and Marketing
- Communication Skills
- Research Methods
- Professional Development
Year 1
- Principles of Marketing
- Introduction to Fashion Business
- Consumer Behaviour
- Digital Marketing Fundamentals
- Academic and Professional Skills
Year 2
- Fashion Brand Management
- Retail Management and Merchandising
- Sustainable Fashion Business
- Marketing Communications
- Data Analysis for Fashion
Year 3
- Strategic Fashion Marketing
- Global Fashion Supply Chain
- Fashion Entrepreneurship
- Undergraduate Major Project (industry-based or independent study)
Discover Your Career Direction
This course prepares students for diverse roles in fashion marketing and management by combining theoretical knowledge with practical application. Students build strong portfolios and gain industry experience through placements and live projects. Career services provide support with job applications, interviews, and connections with leading fashion brands and retailers.
Career routes
Graduates often pursue roles such as:
- Fashion Marketing Manager
- Brand Manager
- Retail Buyer
- Merchandiser
- Fashion PR Executive
- Digital Marketing Specialist
Graduates can also progress to postgraduate study, including MSc in Marketing, Fashion Management, or related business disciplines.
Q1. What is a BA (Hons) Fashion Management & Marketing degree?
It’s an undergraduate honours degree that combines fashion industry knowledge with business, marketing, and brand management. You’ll learn how fashion brands grow, how consumers behave, and how retailers, buyers, and marketers work together in the global fashion market.
Q2. How long does the BA (Hons) Fashion Management & Marketing course take?
The course is 3 years full-time, or 4 years with a foundation year. An optional placement year is also available, so the full journey can take up to 5 years if you choose both the foundation and a placement.
Q3. What subjects will I study on this course?
Modules include principles of marketing, consumer behaviour, fashion brand management, retail and merchandising, marketing communications, sustainable fashion business, digital marketing, global fashion supply chain, fashion entrepreneurship, and a final major project.
Q4. What careers can I pursue after graduation?
Graduates move into roles such as fashion marketing manager, brand manager, retail buyer, merchandiser, fashion PR executive, and digital marketing specialist. You can also continue to postgraduate study in marketing, fashion management, or related business fields.
Q5. Can I take a placement year during this course?
Yes, an optional placement year is available. It gives you the chance to work with fashion retailers, agencies, or brands, build industry contacts, and apply what you’ve learned — making you far more employable when you graduate.
Interested in this course?
We’re here to help you take the next step in your educational journey. Contact us for more information or to apply for this course.