BA (Hons) Business Management (Tourism)
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BA (Hons) Business Management (Tourism)
This three-year BA (Hons) Business Management (Tourism) programme is designed to provide students with a thorough understanding of business management principles alongside the dynamic tourism industry. The course covers key areas including tourism operations, strategic management, marketing, sustainable practices, and customer experience, blending theoretical knowledge with practical applications.
Students engage in case studies, projects, and work-based learning to develop analytical, leadership, and problem-solving skills. Graduates acquire the expertise to manage tourism businesses, design marketing strategies, and implement operational improvements, preparing them for professional roles across the tourism and hospitality sectors. Opportunities for postgraduate study or professional qualifications are also available.
Academic Journey
Duration: 3 years (Full-time)
Inside the Learning Segments
Year 1 (Level 4)
- Principles of Business Management
- Introduction to Tourism Management
- Customer Service and Professional Practice
- Academic Skills for Practice
- Work-Based Project
Year 2 (Level 5)
- Tourism Operations and Management
- Strategic Marketing for Tourism
- Sustainable Tourism Practices
- Research Methods for Business and Tourism
- Applied Project
Year 3 (Level 6)
- Strategic Tourism Management
- Leadership and Organisational Behaviour
- International Tourism Development
- Dissertation / Research Project
- Professional Development in Tourism and Business
- Academic Qualification: Level 3 qualification or equivalent
- Work Experience: Relevant experience considered through non-standard entry routes
- English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
- Mature Applicants: Assessed based on work or vocational experience if no formal qualifications
- Interview: Academic interview required
Discover Your Career Direction
Career routes
Graduates often pursue roles such as:
- Tourism Operations Manager
- Travel Consultant
- Event and Conference Coordinator
- Hospitality and Tourism Marketing Executive
- Resort or Hotel Manager
- Business Development Manager in Tourism
Interested in this course?
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