BA (Hons) Business Management (Marketing) with Foundation Year
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BA (Hons) Business Management (Marketing) with Foundation Year
This four-year BA (Hons) Business Management (Marketing) with Foundation Year programme is designed to give students a solid academic base before advancing to degree-level study. The foundation year focuses on developing core skills in academic writing, research techniques, study skills, and an introduction to business and marketing concepts, preparing students for more advanced modules.
The degree explores key areas including marketing strategy, consumer behaviour, digital marketing, brand management, and strategic business planning. Through practical projects, case studies, and applied learning, students build analytical, creative, and problem-solving abilities. Graduates are prepared for careers in marketing, management, and digital business sectors, with opportunities for further professional or postgraduate development.
Academic Journey
Duration: 4 years (Full-time)
Location : Berlin
Inside the Learning Segments
Foundation Year
- Academic Skills Development
- Introduction to Business and Marketing
- Study Skills for Higher Education
- Personal and Professional Development
- Introduction to Management Principles
Year 1 (Level 4)
- Principles of Business Management
- Introduction to Marketing
- Consumer Behaviour
- Academic Skills for Practice
- Work-Based Project
Year 2 (Level 5)
- Marketing Strategy and Planning
- Digital Marketing and Social Media
- Market Research and Analytics
- Research Methods for Business and Marketing
- Applied Project
Year 3 (Level 6)
- Strategic Marketing Management
- Brand Management and Communications
- International Marketing
- Marketing Innovation and Entrepreneurship
- Dissertation / Research Project
- Professional Development in Marketing and Business
- Academic Qualifications: Level 3 qualification or equivalent
- Work Experience: Relevant experience may be considered via non-standard entry routes
- English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
- Mature Applicants: Assessed on work or vocational experience if formal qualifications are not held
- Interview: Academic interview required
Discover Your Career Direction
Career routes
Graduates often pursue roles such as:
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Business Development Manager
- Marketing Coordinator
Graduates can also progress to postgraduate study or obtain professional qualifications in marketing and business management.
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