BA (Hons) Business Management (Marketing) (Top-Up)
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BA (Hons) Business Management (Marketing) (Top-Up)
This top-up degree is tailored for students who already hold an HND or equivalent Level-5 qualification in business (or related field) and want to elevate to a full honours degree with marketing focus. The course blends traditional marketing knowledge with digital marketing skills and prepares you for contemporary marketing roles.
You will study modules covering global marketing, digital strategy, innovation, governance, ethics, and entrepreneurship. Throughout the course, you’ll apply learning in real-world contexts using business simulation software—to practice decisions in marketing, product, operations, finances, and team management. The course also provides access to Arden’s Enterprise Incubator and mentorship opportunities so you can build practical skills and industry-relevant experience while studying.
Academic Journey
Duration: 1+ years (Part-time)
Inside the Learning Segments
- Business Transformation
- Entrepreneurship & Innovation
- Corporate Governance, Law & Ethics
- Independent Study
- Global Marketing
- Marketing & Digital Strategy
HND or equivalent Level-5 qualification in business, with prior study in business-functional areas; proof of English proficiency (e.g., IELTS ~6.0 with no element below ~5.5)
Discover Your Career Direction
Graduates leave with a strong combination of digital marketing savvy, strategic thinking, and hands-on exposure through simulation tools. You’ll develop skills in critical analysis, campaign planning, brand management, and ethical practice—prepared for modern business challenges.
Career routes
Graduates often pursue roles such as:
- Brand Manager
- Campaign Manager
- Communications Manager
- Sales & Marketing Manager
- Marketing Executive
- Event Organiser
- Product Manager
- Public Relations Manager
- Public Affairs Consultant
Interested in this course?
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