Principles of Business ManagementIntroduction to MarketingConsumer BehaviourAcademic Skills for PracticeWork-Based Project

Marketing Strategy and PlanningDigital Marketing and Social MediaMarket Research and AnalyticsResearch Methods for Business and MarketingApplied Project

Strategic Marketing ManagementBrand Management and CommunicationsInternational MarketingMarketing Innovation and EntrepreneurshipDissertation / Research ProjectProfessional Development in Marketing and Business

BA (Hons) Business Management (Marketing)

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BA (Hons) Business Management (Marketing)

This three-year BA (Hons) Business Management (Marketing) programme is designed to provide students with a solid understanding of both business management and marketing principles. The course explores areas such as marketing strategy, consumer behaviour, digital marketing, brand management, and strategic decision-making, preparing students to succeed in competitive business environments.

The programme emphasizes practical learning through projects, case studies, and research activities, enabling students to develop analytical, creative, and problem-solving skills. Graduates gain hands-on experience in designing marketing campaigns, managing brand communications, and implementing effective business strategies, equipping them for roles in marketing, management, and related professional fields.

Academic Journey

Duration: 3 Years (Full-time)

Location : Berlin or Online

Inside the Learning Segments

Year 1 (Level 4)

Principles of Business Management
Introduction to Marketing
Consumer Behaviour
Academic Skills for Practice
Work-Based Project

Year 2 (Level 5)

Marketing Strategy and Planning
Digital Marketing and Social Media
Market Research and Analytics
Research Methods for Business and Marketing
Applied Project

Year 3 (Level 6)

Strategic Marketing Management
Brand Management and Communications
International Marketing
Marketing Innovation and Entrepreneurship
Dissertation / Research Project
Professional Development in Marketing and Business

Academic Qualifications: Level 3 qualification or equivalent
Work Experience: Relevant experience may be considered through non-standard entry routes
English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
Mature Applicants: Assessed based on work or vocational experience if no formal qualifications
Interview: Academic interview required

Discover Your Career Direction

Graduates gain a combination of management and marketing expertise, preparing them for a wide range of roles in marketing, brand management, digital business, and strategic business functions. Practical projects and applied learning ensure graduates can plan campaigns, analyse markets, and execute business strategies effectively.

Career routes
Graduates often pursue roles such as:

Graduates can also progress to postgraduate study or gain professional qualifications in marketing and business management.

Interested in this course?

We’re here to help you take the next step in your educational journey. Contact us for more information or to apply for this course.